Munich. The BMW Group announces its role as the
exclusive worldwide automotive partner of the next installment of
Paramount Pictures’ and Skydance Media’s legendary action film
franchise, “Mission: Impossible – Fallout“. BMW has been a partner of
the iconic film series since 2011, and in the upcoming film, BMW once
again provides a range of vehicles and global marketing in support of
the release.
The new movie finds Ethan Hunt (Tom Cruise) and his IMF team (Alec
Baldwin, Simon Pegg, Ving Rhames) along with some familiar allies
(Rebecca Ferguson, Michelle Monaghan) in a race against time after a
mission gone wrong. Henry Cavill, Angela Bassett, and Vanessa Kirby
also join the dynamic cast with filmmaker Christopher McQuarrie
returning to the direct.
The team of agents is reinforced by the new BMW M5 and a number of
other BMW models, including the 1986 BMW 5 Series Sedan, the BMW 7
Series Sedan and the BMW R nineT Scrambler.
Styled with characteristic BMW M Performance Parts, such as a black
kidney grille and carbon-fibre mirror caps, the BMW M5 makes an
impressive appearance in the film. With its powerful 4.4-litre V8
biturbo engine with TwinPower Turbo technology and 441 kW/600 hp
(combined fuel consumption: 10.5 l/100 km; combined CO2 emissions: 241
g/km) and the newly-developed high-performance M xDrive all-wheel
drive, the BMW M5 makes sure that Cruise’s Ethan Hunt always has the
best-possible traction and superior driving dynamics to keep him ahead
of his enemies.
The BMW R nineT Scrambler can be seen in key scenes, performing
daring manoeuvres at rapid speed in a wild chase through Paris. A 1986
BMW 5 Series Sedan, from BMW’s historic past, also makes a major
appearance in a high-octane scene which sets a new standard for the
action-film genre.
The trailer released by Paramount Pictures provides a taste of
what is to come:
As part of the collaboration with Paramount Pictures, BMW’s
global “Mission to Thrill” themed marketing campaign will promote
and support the theatrical release and include cobranded broadcast
TV media highlighting a range of different vehicles, print ads,
digital across BMW sites as well as other key channels, in dealer
activations and more.
“BMW and ‘Mission: Impossible’ are a perfect fit. We are proud of
our long-running partnership with Paramount Pictures and that our
powerful cars and motorcycles have been able to enhance this iconic
film series time and again. For exciting chases, you need cars with
impressive driving dynamics and handling,” said Uwe Dreher, head of
Brand Communications BMW, BMW M, BMW i. “This provides the ideal
stage for our most dynamic business athlete: the BMW M5.”
“We are excited to welcome BMW back as a partner on ‘Mission:
Impossible Fallout,’” said Irene Trachtenberg, Senior Vice President
of Worldwide Marketing Partnerships, Paramount Pictures. “Our
partnership with BMW provides a global platform to reach Mission:
Impossible movie fans around the world and leverage our mutual
passion for technological innovation, high octane action and
compelling storytelling.”
The “Mission Impossible” partnership between BMW and Paramount
Pictures, which dates from 2011, has already provided movie fans
with several classic moments of cinematic history. The BMW brand
has been meaningfully integrated into the stories of each film,
showcasing forward thinking technologies and vision that have
helped the IMF agents successfully complete their missions.
The BMW i Vision Dynamics concept vehicle, which previewed the
revolutionary BMW i8 hybrid sports car and technologies like
Head-Up Display and active Pedestrian Detection, made its debut in
“Mission: Impossible – Ghost Protocol” in 2011.
In 2015, this was followed by “Mission: Impossible – Rogue
Nation,” in which the BMW M3 pulled off one of the most
spectacular backwards-driving stunts in film history. The movie
car once again provided a glimpse of future technology with the
handprint unlock function, while motorcycle enthusiasts will
fondly remember the high-speed chase in which Ethan Hunt rides the
BMW Motorrad S 1000 RR through the mountains outside Marrakech.
“Mission: Impossible – Fallout” promises to be the most
thrilling mission yet.
