BMW Group : plus d’un million de voitures livrées sur les 5
premiers mois de l’année 2018.
- BMW Group : 1 003 573 unités vendues à fin mai 2018, à +1.6%.
- Gamme BMW X: nouveau record historique de ventes.
- Forte croissance des ventes de voitures électrifiées de 41%, à
46,849 unités dans le monde. - Augmentation de plus de 50 % de la capacité de production des
modèles BMW i afin de répondre à la progression de la demande.
VENTES BMW GROUP EN FRANCE
BMW Group en France
: Très forte progression des modèles électrifiés, 2ème
position sur le marché des BEV et PHEV.
Le succès de la stratégie électrique du BMW Group se confirme dans le
monde et tout particulièrement en France. Avec sa marque électrique
BMW i et ses gammes de modèles hybrides
rechargeables BMW iPerformance et MINI SE,
le BMW Group voit sa part de marché progresser très fortement
sur le segment électrifié Français pour atteindre 13,4 % sur les 5
premiers mois de l’année.
Au cumul 2018, 2 244 voitures BMW Group électrifiées ont été
immatriculées, représentant 8,30 % des ventes de BMW et 2,4 % des
ventes de la marque MINI ce qui place BMW Group en deuxième position
sur le segment des voitures particulières les plus durables.
La BMW i3, citadine Premium 100 % électrique a
fortement progressé avec une croissance de 52% à 1077 immatriculations
sur les cinq premiers mois de l’année. Elle est toujours sur le podium
des ventes de voitures électriques à particuliers et entreprises.
Les ventes de modèles hybrides rechargeables des marques du BMW Group
enregistrent une croissance de 26,5 % avec 1167 immatriculation au
cumul 2018.
BMW Group offre la plus large gamme de voitures hybrides
rechargeables offrant de 30 à 55 km d’autonomie en mode électrique :
le monospace BMW 225xe Active Tourer, les berlines BMW 330e et 530e,
le BMW X5 xDrive 40e, la limousine BMW 740e auxquels s’ajoutent les
BMW i8 coupé et roadster. La MINI Countrryman SE et le C Evolution de
BMW Motorrad viennent compléter cette large offre.
——————————–
VENTES BMW GROUP MONDE
Munich. The BMW Group has sold more
vehicles than ever before in the first five months of the year: more
than a million customers worldwide have already taken delivery of
their new BMW, MINI or Rolls-Royce vehicle in 2018 (1,003,573 /
+1.6%). This record result was achieved despite the ongoing global
ramp-up of BMW X3 production and volatility in China due to changes in
import duties. These factors contributed to a slight decrease in the
company’s monthly sales in May (204,041 / -2.1%).
“To have sold over a million cars by this point in the year is a real
milestone,” said Pieter Nota, BMW AG Management Board
member responsible for Sales and Brand BMW. “We’re particularly
pleased to see that our X vehicles are more popular with our customers
than ever, with record sales figures despite the lack of X3
availability in China. In the second half of the year, the X3 will
once again become fully available worldwide, bringing increased sales
momentum in the third and fourth quarters. Meanwhile, sales of our
electrified vehicles are growing really strongly, with customer
deliveries up by over 40%,” Nota continued.
Five years after its initial launch, customer demand for the BMW i
models continues to grow at such a rate that production in Plant
Leipzig will be increased by over 50% this autumn, to 200 cars a day.
In the first five months of the year, sales of BMW i, BMW iPerformance
and MINI Electric vehicles jumped 41.0% to total 46,849. The growing
trend towards electrification continues globally,
with several significant markets reporting especially strong
development. For example, electrified vehicles accounted for nearly 7%
of all BMW and MINI models sold in the USA in the first five months of
the year (9,762 / +61.0%) and more than 7% of BMW and MINI sales in
the UK (6,555 / +34.2%). In some markets, electrified vehicles already
account for more than half of all BMW and MINI sales. Examples here
are Norway (4,125 / +5.8%) and Malaysia (2,313 / +37.9%). The BMW
Group remains well on target to achieve its stated aim of selling over
140,000 electrified vehicles in 2018.
Sales of BMW X vehicles in the first five months of the year totalled
303,202 units (+3.4%) and accounted for 35.3% of all
BMW brand sales. The brand has delivered 858,675
(+1.6%) vehicles to customers this year, with models such as the BMW 1
Series (82,828 / +11.6%) and the BMW 5 Series (156,105 / +12.5%)
contributing to that growth.
In the first five months of the year, global MINI
brand sales increased by 1.2% (143,472). Meanwhile sales at
BMW Motorrad in the first five months of the year
totalled 70,007 / ‑1.6%. This year, BMW Motorrad is introducing nine
new models and the related adjustments in production are affecting
deliveries. Nonetheless, BMW Motorrad continues to strive for sales
growth in 2018.
The changeover of all relevant BMW Group vehicles to the new European
WLTP and RDE testing standards is proceeding according to plan, thanks
to a timely focus on the issue.
BMW & MINI sales in the regions/markets at a glance
While sales in the Americas achieved good growth in the year-to-date
and in May, several other markets are more volatile. The ongoing
headwinds in the UK market continue to affect sales there and the
upcoming change in import duties in China has led to some short-term
uncertainty due to the expected impact on pricing in that market
overall. Meanwhile in Germany, several bank holidays in May meant
there were two working days fewer than in the same month last year.
|
|
In May 2018 |
Compared with previous year % |
In ytd May 2018 |
Compared with previous year % |
|
Europe |
92,518 |
-0.9 |
446,485 |
+0.1 |
|
– Germany* |
23,618 |
-13.6 |
126,362 |
-1.8 |
|
– UK |
17,573 |
-3.0 |
90,637 |
-6.3 |
|
Asia |
65,948 |
-8.0 |
348,342 |
+2.5 |
|
– China |
45,860 |
-10.1 |
248,870 |
+2.5 |
|
– South |
6,430 |
+0.5 |
32,243 |
+18.4 |
|
Americas |
40,263 |
+5.2 |
182,717 |
+4.7 |
|
– USA |
30,888 |
+3.4 |
142,469 |
+3.3 |
|
– Latin |
4,577 |
+16.0 |
21,089 |
+13.4 |
*Provisional registration figures
BMW Group sales in/ytd May 2018 at a glance
|
|
In May 2018 |
Compared with previous year % |
In ytd May 2018 |
Compared with previous year % |
|
BMW Group Automotive |
204,041 |
-2.1 |
1,003,573 |
+1.6 |
|
BMW |
173,940 |
-1.8 |
858,675 |
+1.6 |
|
MINI |
29,767 |
-4.4 |
143,472 |
+1.2 |
|
BMW Group Electrified* |
10,213 |
+39.2 |
46,849 |
+41.0 |
|
BMW Motorrad |
17,050 |
-3.0 |
70,007 |
-1.6 |
*BMW i, BMW iPerformance, MINI Electric
