BMW Group sales up slightly despite headwinds
173,454 BMW Group vehicles sold in August, +2.1%
Year-to-date sales up 1.6%: 1,597,021
BMW sales increase 3.2% in August: 151,663
62.3% rise in electrified sales: 11,669 units delivered worldwide
Double-digit growth for BMW X3, 5 Series, i3 and i8
Munich. In August, the BMW Group
sold a total of 173,454 BMW, MINI and Rolls-Royce vehicles
around the world, an increase of 2.1% year-on-year. This means that in
the first eight months of the year, deliveries rose 1.6% (1,597,021)
compared with the same period last year.
« Despite headwinds and a highly competitive situation in several
important markets, the BMW Group has achieved a slight sales increase
both in the month and the year-to-date, » said Pieter
Nota, BMW AG Management Board member responsible for Sales
and Brand BMW. « Our electrified sales are achieving significant
growth, with deliveries up over 60% compared with August last
year, » Nota continued.
A total of 11,669 (+62.3%) BMW Group Electrified
vehicles were handed over to customers in August, bringing
the year-to-date total to 82,977 (+43.3%). « These figures mean we
are well on track to achieve our target of 140,000 electrified
deliveries this year, and customer demand continues to grow, »
commented Pieter Nota. « In Norway, we’ve just launched a pilot
project to pre-order the BMW iX3, which is due to start production in
2020, via an app. Within less than two weeks, around 1,000 Norwegian
customers have already registered, including paying a €1,600 deposit
on the first-ever pure-electric BMW core model, » Nota explained.
Sales of BMW i, BMW iPerformance and MINI Electric
vehicles continue to grow around the world. In August, global
BMW i sales were up 30.0%, BMW iPerformance increased deliveries by
77.2% and MINI Electric sales grew 51.4%. The share of electrified as
a proportion of overall BMW Group sales also continues to increase: in
August 2018, electrified vehicles accounted for almost 7% of global
BMW and MINI sales, compared with just over 4% in the same month last year.
The BMW brand delivered 151,663 (+3.2%) vehicles to
customers in August, bringing year-to-date sales to 1,365,498 (+2.0%).
Sales of the BMW 5 Series continue to grow, with 27,715 sold in
August, an increase of 13.9% on the same month last year. The August
figures also reflect the ongoing popularity of the BMW X family of
vehicles: global deliveries totalled 57,129 units (+14.3%) and
accounted for 37.7% of all BMW brand sales, despite the current model
change-over of the BMW X4. The increase in X family deliveries was due
largely to improving availability of the BMW X3, which grew sales by
73.3% (17,447) in August.
In the first eight months of the year, global MINI
brand sales achieved almost the same high level as last year with
229,204 units sold worldwide (-0.7%).
Meanwhile, although adjustments in production required by the
introduction of new models have affected availability at BMW
Motorrad in the year-to-date, deliveries in August
increased by 3.1% year-on-year, with a total of 10,830 units sold worldwide.
Slight growth despite challenging conditions
All three major sales regions contributed to the company’s positive
sales result, both in August and the year-to-date.
Asia remains the main growth driver, with China
particularly strong in August, while the Americas
continue to achieve slight growth, despite strong competition in the
USA. In Europe, regulatory changes introduced at the
beginning of September mean the market is exceptionally competitive at
the moment, and likely to remain so for the coming weeks. In addition,
political and economic uncertainty in some European markets has also
led to a dampening of those markets. Nevertheless, year-to-date and
August BMW Group sales in Europe remain stable at last year’s level.
|
|
In August 2018 |
Compared with previous year % |
In ytd August 2018 |
Compared with previous year % |
|
Europe |
63,169 |
+0.7 |
701,832 |
+0.8 |
|
– Germany* |
23,015 |
+4.3 |
202,810 |
-0.5 |
|
– UK |
7,832 |
+22.8 |
143,326 |
-1.1 |
|
Asia |
69,204 |
+5.4 |
557,172 |
+2.5 |
|
– China |
53,520 |
+12.9 |
400,013 |
+4.2 |
|
– Japan |
5,695 |
+6.5 |
46,748 |
-6.0 |
|
Americas |
36,469 |
+0.6 |
296,423 |
+3.0 |
|
– USA |
27,589 |
-1.5 |
229,889 |
+1.9 |
|
– Latin |
4,910 |
+7.7 |
35,697 |
+10.8 |
*Provisional registration figures
BMW Group sales in/ytd August 2018 at a glance
|
|
In August 2018 |
Compared with previous year % |
In ytd August 2018 |
Compared with previous year % |
|
BMW Group Automotive |
173,454 |
+2.1 |
1,597,021 |
+1.6 |
|
BMW |
151,663 |
+3.2 |
1,365,498 |
+2.0 |
|
MINI |
21,529 |
-5.3 |
229,204 |
-0.7 |
|
BMW Group Electrified* |
11,669 |
+62.3 |
82,977 |
+43.3 |
|
BMW Motorrad |
10,830 |
+3.1 |
112,669 |
-0.9 |
*BMW i, BMW iPerformance, MINI Electric
