“In the face of a combination of exceptional challenges, we have
achieved a steady sales result,” said Pieter
Nota, Member of the Board of Management of BMW AG
responsible for Sales and Brand BMW. “The third quarter in Europe
was significantly affected by market distortions caused by the
introduction of the new WLTP testing procedure at the beginning of
September. As we planned well ahead for the WLTP changeover,
virtually all our current models are WLTP type-approved and
available for delivery,” Nota continued. “One very positive aspect
of our sales performance continues to be the growth in electrified
vehicles. September was our best-ever single month for electrified
sales and with deliveries up over 40% in the year to date, we
remain well on track to achieve our target of 140,000 electrified
sales by the end of the year,” Nota concluded.
September deliveries of BMW i, BMW iPerformance and MINI Electric
vehicles totalled 14,559 units worldwide, an increase of 35.0% on
the same month last year and the highest monthly total ever for
BMW Group electrified. Sales in the year to
date total 97,543 (+42.0%), once again confirming the BMW Group’s
position as a leading global provider of premium electrified
mobility. Since the launch of the pioneering BMW i3 in 2013, a
total of more than 313,000 BMW Group electrified vehicles have now
been delivered to customers. At the Paris Auto Show, the new BMW
i3 (120 Ah) (combined power consumption: 13.1 kWh/100 km; combined
CO2 emissions: 0 g/km)* and the BMW i3s (120 Ah) (combined power
consumption: 14.6 – 14.0 kWh/100 km; combined CO2 emissions:
0 g/km)* with battery capacity increased to 120Ah were revealed.
Both i3 variants now offer a 30% increase in range, meaning that
in everyday practical use, they have a range of 260 km**. The
company is targeting total electrified sales of over half a
million by 2020. By 2025, the BMW Group will have at least 25
electrified vehicles in its model line-up, 12 of which will be
fully-electric vehicles.
* Power consumption, emissions figures and ranges are
calculated based on the new WLTP test cycle and adapted to NEDC
for comparison purposes, dependent on the tyre format selected.
In these vehicles, different figures than those published here
may apply for the assessment of taxes and other vehicle-related
duties which are (also) based on CO2-emissions. These figures
are provisional.
** Figures based on BMW range measurements in everyday driving
using a city driving profile, 20°C outdoor temperature,
heating/air conditioning, pre-conditioning, COMFORT drive mode.
Range depends on various factors, in particular: driving style,
route characteristics, outdoor temperature, pre-conditioning.
The BMW brand was able to achieve an increase in
sales in both the year to date and September, despite an
exceptionally competitive environment in Europe and consumer
uncertainty caused by recent changes to the tariff regime in
several other major markets. A total of 200,710 (+0.8%) new BMW
vehicles were delivered to customers in September, bringing the
total sold in the first three quarters of the year to 1,566,216
(+1.9%). A range of models contributed to the sales increase in
the year-to-date, including the BMW 5 Series (286,180 / +14.9%)
and the BMW X3 (132,478 / +15.3%). Thanks to localisation of the
X3 earlier this year in China and South Africa, in addition to
production in the USA, the supply of this model has been
significantly increased in order to meet the high customer demand worldwide.
Sales at MINI declined slightly in the first
three quarters, with a total of 265,935 (-2.0%) vehicles delivered
to customers worldwide. MINI deliveries in September were down
9.2% (36,731) as the brand focusses on profitability in an
extremely competitive market.
Sales of Rolls-Royce motor cars in the first
three quarters of 2018 were up 13.5% (2,659) year-on-year. Demand
for all Rolls-Royce models, including Black Badge variants of
Dawn, Ghost and Wraith, remains strong worldwide. The company is
preparing for the first customer deliveries of the Rolls-Royce
Cullinan, due in early 2019. The order book for this new
all-terrain model is very strong, stretching well into next year.
BMW Motorrad sales remain at around the same very
high level as last year. In total, 126,793 (-0.8%) customers have
taken delivery of a new motorcycle or maxi-scooter in the first
three quarters of the year. In September, 14,124 (+0.2%) units
were sold worldwide.
BMW & MINI sales in the regions/markets
All three major sales regions have recently been faced with an
unusually competitive environment due to a variety of reasons. In
Europe, the changeover to WLTP certification at
the beginning of September led to significant market distortion in
the third quarter. Meanwhile the ongoing discussions concerning
changes to tariffs in China and the
USA resulted in some consumer uncertainty in
several markets during the third quarter.
|
|
In September 2018 |
Compared with previous year % |
In ytd September 2018 |
Compared with previous year % |
|
Europe |
113,620 |
-4.9 |
815,460 |
— |
|
– |
28,509 |
-3.3 |
231,320 |
-0.9 |
|
– UK |
38,090 |
-8.6 |
181,423 |
-2.7 |
|
Asia |
80,127 |
+4.1 |
637,299 |
+2.7 |
|
– China |
59,616 |
+13.2 |
459,629 |
+5.3 |
|
– |
9,496 |
+6.4 |
56,244 |
-4.1 |
|
Americas |
38,946 |
+2.2 |
335,369 |
+2.9 |
|
– USA |
29,369 |
+0.2 |
259,258 |
+1.7 |
|
– Latin |
4,870 |
+12.9 |
40,567 |
+11.1 |
*Provisional registration figures
BMW Group sales in/ytd September 2018 at a glance
|
|
In September 2018 |
Compared with previous year % |
In ytd September 2018 |
Compared with previous year % |
|
BMW Group Automotive |
237,781 |
-0.8 |
1,834,810 |
+1.3 |
|
BMW |
200,710 |
+0.8 |
1,566,216 |
+1.9 |
|
MINI |
36,731 |
-9.2 |
265,935 |
-2.0 |
|
BMW Group electrified* |
14,559 |
+35.0 |
97,543 |
+42.0 |
|
Rolls-Royce |
340 |
+23.2 |
2,659 |
+13.5 |
|
BMW Motorrad |
14,124 |
+0.2 |
126,793 |
-0.8 |
*BMW i, BMW iPerformance, MINI Electric
